Advanced Smart Solutions Limited (ASSL)

Empowering Enterprises in East Africa: Your On-Ground Experts for Tailored ICT Excellence, Rooted in Kenyan Insights.


What We Offer

 Beyond just advice, we craft tailored digital strategies that empower businesses to thrive in an increasingly digital-centric world. From understanding market nuances to leveraging emerging technologies, our consultancy service ensures your business is always ahead of the curve.

Our commitment doesn’t end at strategy. ASSL takes pride in its hands-on approach, ensuring that the tech solutions we recommend are seamlessly integrated into your business operations, bringing your digital vision to life.

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Over a Decade of Local Mastery: Empowering East African Enterprises with Unmatched Kenyan Expertise in ICT.

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Impact Areas

Value Proposition

Why Choose Us?

When you partner with ASSL, expect more than just solutions. Expect transformation. Our seasoned team, enriched by regional insights and global expertise, is committed to ensuring your business not only navigates the digital era but leads in it. Every engagement with ASSL promises precision, innovation, and a partnership that drives results.

Pioneering Digital Transformations for East Africa

What We Do

At ASSL, we marry traditional healthcare practices with the future's digital promise. Utilizing Medication Therapy Management (MTM) tools and state-of-the-art health technologies, we're centralizing patient care for a holistic healthcare experience. Since 2020, we've been advocating for strong procurement systems and supply chains, ensuring vital medicines and health products reach those in need promptly. Our extensive tools and services bolster pharmaceutical distributors, local governments, and procuring entities, maximizing the benefits of their health-focused investments.

The public sector in East Africa is on the brink of a digital revolution, and ASSL stands at its forefront. Recognizing the unique challenges of the region, we focus on digitizing manual processes, increasing governmental transparency through e-governance platforms, and integrating data analytics for real-time decision-making. Furthermore, we're committed to building digital infrastructures that promote e-learning in schools and digital literacy amongst the youth, ensuring the next generation is well-equipped for the digital age.

East Africa's fintech landscape is rapidly evolving, with mobile money platforms like M-Pesa leading the charge. ASSL rides this wave, developing integrative solutions that connect diverse payment platforms, ensuring seamless cross-border transactions. Additionally, we prioritize cybersecurity, introducing advanced fraud detection systems and blockchain integrations to safeguard user data and maintain trust in the digital financial ecosystem.

Crafting Tomorrow with Precision and Purpose.

Navigating East Africa's Vibrant Sectors: Market Dynamics and Opportunities

Our Industry Insights

With a combined population of over 150 million in the East African Community (EAC), the healthcare sector is poised for exponential growth. The demand for quality healthcare solutions is escalating, especially in urban and peri-urban centers.

Major hospitals, pharmaceutical manufacturers, Local Governments and NGOs. 

We cater to health institutions aiming for streamlined processes, NGOs focused on healthcare accessibility, and pharma companies desiring robust supply chain solutions.

National and county governments, regional bodies like the EAC Secretariat, and international developmental agencies such as UNDP, GIZ, USAID and World Bank.

National and county governments, regional bodies like the EAC Secretariat, and international developmental agencies such as UNDP, GIZ, USAID and World Bank.

National and local governmental bodies keen on efficient revenue collection, transparency initiatives, and e-health solutions; international agencies focusing on governance projects in the region.

The mobile money market alone in East Africa surpassed $2 billion in revenue in 2023. With a growing middle class and increased smartphone penetration, the fintech sector is expected to triple its market value in the next decade.

Established entities like Safaricom’s M-Pesa, Airtel Money, Equitel, and Telkom and budding fintech startups such as PesaKit, Kwara, Nala, A-Trader, Exuus, & PRESTA

Established financial institutions aiming to enhance their digital offerings, startups looking for robust and secure payment platforms, and non-traditional financial entities desiring fintech integrations.

Understanding the vast potential and the movers and shakers of East Africa's dynamic sectors allows ASSL to tailor solutions that not only meet current needs but also anticipate future trends, ensuring our clients are always a step ahead.

Trailblazing Impact Through Pioneering Digital Initiatives in East Africa

Key Projects Delivered

Scope: In partnership with @iBizAfrica Centre and Strathmore University, this program was meticulously crafted for rising female techpreneurs.
Unique Value: We acted as catalysts in developing Africa’s future leaders, offering mentorship that aligns with the mission of increasing diversity in technology and leadership.

Scope: Developed in partnership with GIZ, this masterclass focused on amplifying the business skills of women in Kenya, particularly targeting alumni of the Tony Elumelu Foundation. .
Unique Value: Through a tailored Business Strategy curriculum and mentorship, ASSL's team leader contributed to a ripple effect, raising awareness and empowering women who lead small businesses in Kenya.

Scope: Collaborating with IIDEA, EACS, RDC, and GIZ, this project spanned Kenya and Rwanda, allowing for targeted pooled procurement in pharmaceutical supply chains.
Unique Value: Our technology-driven solutions bridged critical gaps and brought much-needed innovation to the pharma sector, enhancing healthcare delivery across East Africa.

Scope: A comprehensive SAP B1 ERP Audit aimed at reengineering Phillips Pharma Group’s operational functionalities, impacting more than 10 entities across 6 sub-Saharan countries. .
Unique Value: Our consultancy fine-tuned and aligned their systems with their strategic goals, setting new standards for pharmaceutical efficiency.

Scope: Our pioneering "Answer-as-a-Service" model targeted retail pharmacies, especially those being overshadowed by larger entities.
Unique Value: We democratized procurement, giving smaller pharmacies a fighting chance against larger chains by providing efficient procurement strategies.

Platform Demo

Scope: We were instrumental in crafting an industry-first External Counsel Management Platform, customized for Commonwealth jurisdictions. .
Unique Value: By optimizing the speed and accuracy of securitized lending and litigation transactions and providing performance metrics, we revolutionized the way law firms and in-house legal teams operate.

United in Vision: Fostering a Digitally Integrated East Africa

Partners Worked With

Accelerating ICT Excellence Across East Africa.
BCK enhances our ICT capabilities with their deep digital expertise, allowing us to keep our clients at the cutting edge of technology.

Bridging Academia and Industry for Regional Innovation.
A harmonious blend of Strathmore University's academic prowess and ASSL's technological insights, aimed at creating custom solutions backed by regional research for East Africa.

Strengthening the Foundations of East African Healthcare.
Collaboratively, we are reshaping healthcare landscapes in East Africa by leveraging Phillips' far-reaching network and reputation.

Empowering Informed Decisions in Pharma.
Relying on Dr. James Kimotho's comprehensive Drug Index, we carve informed and strategic paths in the pharmaceutical sector for our clients.

Crafting a Unified and Integrated East Africa.
This initiative, backed by EACS, RDC, and GIZ, incubates regional integration projects in East Africa, benefiting from cross-border collaborations and providing both technical and financial support.

Leveraging Global Acumen for Local Advancements.
Our partnership with GIZ offers a global perspective that enriches our regional development projects.

Pioneering the Future of Legal Tech.
LegalX's avant-garde platforms reshape our approach to legal tech, marking a marriage of efficiency, accuracy, and innovation.

Our partnership with Wonderkid allows us to consult on solutions for African water utilities. Their platform is used to manage customer meter reading, billing, payments and complaints.

Streamlining Digital Transitions for Seamless Outcomes.
Our alliance with Zoho ensures that clients maximize the full potential of Zoho's suite through hands-on training and seamless support.


Our partnerships go beyond mere affiliations; they underscore our dedication to embedding excellence and amplifying our commitment to catalyze digital transformation in East Africa.

Together, We are the Architects of East Africa's Digital Future.

Get in Touch

Our Team


Welcome to my world of technology and innovation. With over a decade of on-the-ground expertise, I've shaped business strategy and executed go-to-market initiatives at institutions such as Strathmore University, BCX-South Africa, BCK Kenya, and Alliance Technologies. My journey through these pivotal roles has instilled in me a deep commitment to pushing the boundaries of what's possible in technology. I believe in technology's transformative power and I'm eager to partner with you on creative and impactful projects that drive innovation. Let's connect on LinkedIn and explore how we can collaborate to shape a brighter future together.

  • Stanford University: Certified Global Innovation Catalyst
  • Strathmore Business School: Specialized in Leadership & Strategy
  • Jomo Kenyatta University of Agriculture and Technology (JKUAT): master’s in molecular medicine & Bachelor of Science in Medical laboratory Science. 

Key Competencies: Strategic Innovation, Business Growth, Operational Excellence, Stakeholder Engagement.


I'm Edwin, a strategist, growth enabler, and published author, leading a transformational management consulting firm across Africa. With experience at PricewaterhouseCoopers (PWC) and Moindi Consulting Company, I specialize in innovative multidisciplinary problem-solving, team leadership, and risk management. My passion for empowering lives drives the '10,000+ Project,' aiming to educate and support 10,000 children by 2022. My book, 'Self & Identity: The Nine Conversations that Question, Empower, and Transform for the 21st Century,' brings liberating insights. Connect with me on LinkedIn to explore collaborations for enduring value.

Edwin Moindi

Project Implementation Lead

  • Strathmore University (2001-2004): Bachelor of Business Information Technology (BBIT)
  • Cisco (2007): Cisco Certified Security Professional (CCSP)
  • ISACA International (2007): Certified Information Security Auditor (CISA)
  • (ISC)² (2010): Certified Information System Security Professional (CISSP)
  • ISACA International (2011): Certified Information Security Manager (CISM)
  • ISACA International (2012): Certified in the Governance of Enterprise I.T. (CGEIT)
  • Silensec (2012): ISO 27001: Implementation Boot Camp
  • Silensec (2012): BS25999: Business Continuity Implementation
  • PwC (2012): Project Management
At the heart of Nairobi lies Advanced Smart Solutions Limited (ASSL) - a digital luminary dedicated to revolutionizing East Africa's technological landscape. Championed by the insightful leadership of Tirus Wanyoike, ASSL has cemented its status as the region's premier digital consultancy powerhouse.